Target Pairs Up With SoulCycle for Capsule Collection and Popup Series

Big news, Target shoppers: This morning, the brand announced a new collaboration with the luxury spin studio SoulCycle. They will offer complimentary classes in 10 cities, as well as an exclusive SoulCycle x Target design capsule.

Items in the capsule collection feature both the signature SoulCycle wheel as well as Target’s red bullseye. At less than $50 apiece, the clothing in this line—which include sweatshirts, tank tops, tees, and sweat pants—cost about half of what typical SoulCycle apparel goes for.

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The free SoulCycle classes (they usually run $34) will be held during three-day pop-up series: in Houston, Seattle, and Washington D.C. (Jan. 22-24); Atlanta, Denver, and Nashville (Jan. 29-31); Miami and Chicago (Feb. 5-7); and Minneapolis and Los Angeles (Feb. 12-14). Each tour will host six classes per day in various venues, and sign ups for the classes begin at 3 p.m. on the Friday before the series beings. A few Target stores in the selected cities will also feature pop-up shops for wellness products.

If SoulCycle isn’t riding through one of your cities, you can still swipe up some of the gear at Target. But hurry, sizes are selling out quickly!

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